Follow Us. We go behind the scenes of the Netflix show that has taken over our Instagram feeds with the two women instrumental in bringing it to life. In her twenties, Indian-American filmmaker Smriti Mundhra vacillated between blueprinting the creative life she sought and a more conservative vision touted by her family. Her latest endeavour, Indian Matchmaking , is a brand-new Netflix series featuring Mumbai-based alliance consultant Sima Taparia and a clutch of happily-ever-after hopefuls, split between the US and India. At first blush, viewers may suspect the eight-part reality series, which debuted worldwide on July 16, is the South Asian answer to Dating Around , another courtship-centric series from the streaming giant. But a closer look reveals that Indian Matchmaking , steered by the straight-shooting Taparia, is a nuanced portrayal of a practice in flux. Smriti Mundhra: It was Sima! She was my matchmaker back in the day.
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Ketaki Desai and Sonam Joshi. Naina Hiranandani, co-founder of matchmaking service Sirf Coffee, says that dietary preferences have become very important to people. What are you going to do, check his stools every day?
Matchmaker Sima Taparia guides clients in the U.S. and India in the arranged marriage process, offering an inside look at the custom in a modern era.
In India marriage is a definition of all things grandeur. However, remember what classic Bollywood movies have taught us? There is always a door that has not been explored. That door is the internet and the online matchmaking platforms that gives a whole new dimension to finding the right partner is the key to that unexplored door. One such online matchmaking platform is Jodi Next-Generation Matchmaking Platform — How it all started. The foundation of the platform is based on a common issue of a single professional who found it difficult to carve time out consistently to socialize with friends, let alone mix and mingle in the hope of running into compatible singles.
Kumar was acutely aware of the challenges of being single. In the course of evaluating a funding pitch by a Chicago-based sports fan networking site, while he was the lead associate at an angel network, he realised that there was a gap in the marketplace, more so for a changing India, and that a refreshingly different matchmaking platform would be well received.
The matchmaking show everybody’s so conflicted about
I Loved Netflix’s ‘I As a college student really as a broke person with no cable, Netflix is my go-to for solitude- style entertainment. My favorite types of shows to watch on Netflix by far, are dating shows. Typically, I live for the dramatic, heavily scripted narrative that matchmaking shows reflect because it gives Add to Chrome.
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They spoke in the kitchen, her mother pretending to wash dishes in the background and her brother hiding in a cupboard, eavesdropping. Thus, the beginning of her matchmaking experience ended almost as soon as it began. Executive produced by Smriti Mundhra, it follows Sima Taparia, a Mumbai-based matchmaker Mundhra met when her own mother solicited matchmaking services for her a decade ago. Mundhra, who was raised in the U. She made a documentary on the topic in , A Suitable Girl , a broad and bitter portrait of traditional matchmaking in India.
It follows three women up until their wedding days, documenting their loss of independence and observing the severe social and familial pressures they face throughout the process. Its success landed Mundhra a meeting at Netflix, where she pitched Indian Matchmaking. The show follows Sima and six of her clients, all middle-and-upper-class Indian-Americans and Indians. Other times, the criteria ventures into the openly discriminatory: Clients want someone fair-skinned or to be from a certain caste.
Netflix takes on the fine art of Indian Matchmaking
Matchmaking is the process of matching two or more people together, usually for the purpose of marriage , but the word is also used in the context of sporting events such as boxing, in business, in online video games and in pairing organ donors. In some cultures, the role of the matchmaker was and is quite professionalised.
The Ashkenazi Jewish shadchan , or the Hindu astrologer , were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object — and also making it easy for the astrologer to collect his fee.
Social dance , especially in frontier North America, the contra dance and square dance , has also been employed in matchmaking, usually informally.
In an age when people believed to be largely pushing away the stereotypes, “The new generation is moulding the idea of marriage to their.
Nadia Jagessar, a year-old wedding planner from New Jersey, spends her life designing other couples’ perfect moments with her company, Euphoria Events. She signed up for Indian Matchmaking because she was ready for her moment. With the release of Indian Matchmaking on Netflix, her moment has arrived—albeit in a different form than she was expecting.
The show has been a massive hit, spurring Aparna-related memes , impassioned discussions , and talk of a season 2. I got recognized on the streets of New York the other day—even with my mask and glasses on,” Nadia says. Merely weeks after Indian Matchmaking dropped on Netflix, and Nadia has already transformed into a veritable Netflix celebrity it’s a thing! Essentially, Nadia joined Indian Matchmaking with the intention of meeting an individual partner, and instead found a swath of admirers.
However, she’s still looking for love—but she knows it won’t be with Vinay Chadha, one of Sima’s matches on Indian Matchmaking.
Netflix’s matchmaking show draws flak for perpetuating Indian stereotypes
While not expecting many customers, Wang was surprised by the end of the day at how many parents came seeking her matchmaking services. The matchmaking corner at Revolution Park is well known to locals. It is held every Wednesday and Sunday and is a site devoted to matching unmarried women and men. Few parents admit that they actually believe in this method of matchmaking and the success rate is incredibly low.
For the older generation, marriage is still considered the bedrock of Chinese society. Rapid economic and social changes in China have resulted in a particularly pronounced generation gap.
The most egregious example in “Indian Matchmaking” of enforcing women’s roles is when 25 addressed in Netflix’s new reality series “Indian Matchmaking.” casteism, sexism are issues that have been around for ages.
The Netflix hit “Indian Matchmaking” has stirred up conversations about issues like parental preference in marriage, cultural progress, casteism — and ghosting. Taparia answered questions via email from Mumbai, discussing why none of the matches worked out, her own arranged marriage and how business is booming despite the coronavirus pandemic. Sima Taparia: They are not separate things. Matchmaking is just a tool to help people find a life partner.
In India, the process also often involves parents. Has the show generated new interest in matchmaking with more people wanting to do it? Business is booming!
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One afternoon, as I sat with matchmaker Wang, a woman stopped by her table to discuss her son, a recently-divorced taxi driver aged
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One literally backs into a painting as he starts a conversation with a pretty brunette. The woman looks confused. Gershowitz, unfazed, flashes a lipstick-lined bright smile and holds out a business card. Matchmaking may seem like an odd profession for a millennial, but Three Day Rule has six locations and 19 matchmakers like Gershowitz. At a time when it has never been easier to meet significant others or insignificant others through an app or website, the company is raising money for plans to open 40 offices that offer old-fashioned matchmaking services.
Gershowitz does a lap around the room, her eyes darting to left hands as she scans for single status. She approaches a tall year-old man who is leaning against a wall in classic single hovering fashion, cooly nursing what seems to be a fine whiskey. When Match. Now that anyone could access lists of potential partners online, she wondered if anyone would pay to access hers.
Sima Taparia of ‘Indian Matchmaking’ on family dynamics, ghosting and failed matches
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But “Indian Matchmaking” still manages a distinctive take on the overpopulated dating genre: a modern look at the process of arranged.
S haymaa Ali was running out of time. As a research librarian brought up in a traditional Muslim family, Ali was caught between two ways of life. Can you leave work? And I would think, Why are you meeting me? You came knowing that I worked. But as time moves on, you also get scared: What if I turned 31 or 32 without getting married? I might never be a mother. Read: Meet the Turkish model who wants to predict your future.
These were the post—Arab Spring years, and an economic recession was making it harder for young people to find jobs and start families. Then, in , Ali began writing on her Facebook page about her experiences as a single woman. Soon, she had more than 50, followers. Every week, women messaged her to share familiar tales of unsuitable suitors and unbearable family pressures.
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In the spotlight with a Netflix show, India’s elite matchmakers reinvent an age-old tradition. The Netflix show “Indian Matchmaking” showcases.
With each episode of Indian Matchmaking , it appears as if the Netflix series is trying hard to sell viewers the idea of arranged marriage — cute old couples narrate anecdotes from their long married lives together, affirming that the system really works. The lead matchmaker of the show, Sima Taparia, repeatedly states that marriages are made in heaven while also asserting her role as some kind of divine emissary on earth.
Educated, urban, successful, beautiful singles express their loneliness, helplessness and need for a partner as if an arranged marriage is the only solution. Lying uneasily somewhere between reality and drama, the show is set in US, Mumbai and Delhi and follows Mumbai-based Sima as she goes globetrotting in search of suitable singles to match. Words like adjustment, compromise, and flexibility are thrown in every few minutes — they are the very essence of marriage according to her. In the Indian marriage market, being fair, tall and educated are repeatedly pronounced as valuable qualities that give you bargaining power.
Divorce is a badge of shame. In essence, the regressive arranged marriage system that Indians had so far held close as an embarrassing secret is now out there in full glory, glamorized on screen, endorsed by the elite. The series is a mirror of the ugly, discriminatory and insecure truths of Indian society. In that sense, we must congratulate the producers for creating self-awareness and bringing up the subject for conservative and modern Indians to debate.
It is depressing to see that nothing much has changed in these two decades when it comes to Indian marriages. Around the year , when the dotcom boom had just begun in India and more women were signing up for professional courses, the average age for a girl to get married was still 19 to 21 with metro cities being the exception, where it got extended to Just a month after my younger sister got married — which was problem number one — I was taken to a professional photographer to click a matrimonial picture to put up on a matchmaking website.
The Mumbai-based matchmaker Sima Taparia delivers this meme-friendly one-liner in the seventh episode of the hit Netflix series Indian Matchmaking. But she departs from this well-worn model in her attention to one extra characteristic: caste. This silent shadow hangs over every luxurious living room she leads viewers into.
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Irrespective of background, educational qualifications, religion and caste, there is something every, single, carefree year-old Indian has in common with his or her fellow citizens: an endless stream of friends and well-meaning relatives haranguing them to get married. In this country, the couple life is still revered as the only legitimate way for adults to seek happiness despite hard evidence to the contrary; overcrowded family courts spilling over with people seeking divorce.
This obsession with matrimony has been fed in no small way by the entertainment industry when the extended family, with all its structures and tensions continues to be the safest storyline for filmmakers in Bollywood. Generations of moviegoers knew you can have three hours of traversing familiar territories of yearning, betrayal and matriarchal interference, secure in the knowledge that the conclusion will be a glittering and tearful wedding.
Marriage is no trifling matter and Indians will settle for nothing less, in fiction or otherwise. Which is why, it is surprising that it took this long for reality TV to examine the changing nature of relationships in 21st century India, where ancient traditions naturally clash with shifting gender roles. Though there are a growing number of career women across sectors, TV is not ready to celebrate their independence and they get little or no representation on cable.
It appears that no matter how much people may crave to flee from them in private, their preference is to watch the joint family, for leisure.